For a lot of retailers the whole year turns on six weeks. A balloon is one of the few things you can put up for exactly those six weeks.
Put it up before Thanksgiving
The mistake is waiting for December. By then everybody’s decorations are up and you are competing with all of them.
Go up in the first half of November, while the street is still plain. You get several weeks of standing out, then you carry that recognition into the busy period rather than trying to establish it during the busy period.
It gets dark at half four
This is the real December problem and almost nobody plans for it. Your customers do their after-work driving in the dark, and an unlit balloon at 120 feet is simply gone.
The internal LED kit is $309 and it is the difference between a balloon that works for four hours a day in December and one that works for nine.
Winter wind is the trade-off
The season that pays best is also the season with the worst weather. The 25 mph rule does not relax because it is your busiest month.
Plan for interrupted flying and put the balloon up earlier to compensate. A balloon lost to a December gale is a balloon you do not have for the last two weeks, which is the part that mattered.
Cold makes it look soft
Gas contracts in cold air, so a December morning balloon looks under-filled and firms up by afternoon.
Judge the fill in the warm part of the day. Topping it off at seven in the morning is how balloons get over-filled by noon.
Ask for a quote. Call 1-800-791-1445 or email sales@arizonaballoon.com and tell us the size and whether you want it printed.
More at arizonaballoon.com.